Gerron joined WISN in November 2021 as a breaking news anchor/reporter. Six months later, he was promoted to morning co-anchor. In 2023, while continuing in his role as morning co-anchor, Gerron was named co-host of UPFRONT, WISN’s weekly politics and public affairs program airing statewide. In 2024, the station expanded Gerron’s role; naming him anchor of the midday newscast, 12 News at 11.
As anchor of the morning news, Gerron understands his responsibility to start viewers’ day with everything they need; delivering urgent breaking news, weather, traffic and trending stories. He is a tangible anchor who viewers can connect with through the screen. He believes in representation and the effect storytelling has in connecting communities. He holds those in power accountable, conducting interviews with local and state officials as well as community leaders, celebrities and other newsmakers.
Since joining WISN, Gerron has helped grow overall household and key demographic ratings at the top-ranked and most-watched market leader. His coverage of breaking news has led to both EMMY and Murrow award recognitions, while his social media and digital contributions have been recognized by the Wisconsin Broadcasters Association. The WBA has named 12 News This Morning the “Best Morning Show” in the state for three consecutive years.
Gerron has worked as a producer, reporter and anchor in markets across the south and Midwest. While working as a general assignment reporter at KTVI/KPLR, the Fox and CW affiliate in St. Louis, Missouri, Gerron covered the 2016 presidential debate between Hilary Clinton and Donald Trump. He extensively covered the search for missing Berkeley woman Monica Sykes and was the first reporter on scene when her remains were found. He traveled to his hometown of Chicago to report on the Chicago Cubs' historic 2016 World Series title. In 2017, Gerron filed exclusive reports live from New Orleans when a St. Louis resident was hospitalized after a drunk driver plowed into a crowd during Mardi Gras.
While in Louisiana, Gerron launched the "Candid Conversations" series, reporting on issues like mass incarceration, environmental racism, and their disproportionate impact on communities of color. His reporting on "cancer alley" was honored with a 2021 regional EMMY nomination.
Gerron is a proud graduate of Howard University in Washington, DC, where he graduated with his Bachelor of Arts degree in Journalism.
He is represented by Kenicia Cross and OTA Talent.
